Legal Counsel at the Intersection of AI, Entertainment, Employment, Intellectual Property and Human Rights

Artificial intelligence is transforming how companies create content, hire and manage employees, protect intellectual property, make business decisions, and interact with consumers. The technology is evolving rapidly—and the law governing it is developing almost as quickly.

Peter Law Group represents individuals, executives, creators, talent, entrepreneurs and businesses confronting the legal opportunities and risks created by artificial intelligence and emerging technologies.

Our AI and Emerging Technology practice draws upon the firm’s decades of experience in entertainment and media, employment law, intellectual property, complex litigation and business transactions. Rather than treating artificial intelligence as an isolated area of law, we focus on where AI intersects with existing legal rights and responsibilities—and where entirely new legal questions are beginning to emerge.

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AI, Entertainment Law & Digital Identity

Few industries are being transformed by artificial intelligence as dramatically as entertainment and media.

Generative AI, digital replicas, synthetic voices, virtual performers and increasingly sophisticated visual effects technologies have created extraordinary creative opportunities. They have also raised fundamental questions about ownership, consent, compensation and the right of individuals to control their identities.

Peter Law Group advises and represents actors, musicians, writers, producers, creators, rights holders and entertainment businesses concerning issues involving:

• Digital replicas and synthetic performers
• AI-generated voices and images
• Deepfakes and synthetic media
• Right of publicity and likeness rights
• Biometric and facial identity
• Consent and authorization for digital reproduction
• AI provisions in talent and production agreements
• Copyright and intellectual property
• Licensing and ownership of creative works
• Unauthorized commercial exploitation of identity
• AI-generated entertainment content

The firm brings a particularly distinctive perspective to these issues because of its longstanding involvement in both entertainment law and emerging technology.

Founder Arnold P. Peter previously served as Vice President of Legal and Business Affairs at Universal Studios and later chaired the entertainment practice of an international law firm. He also co-founded the Association of Media & Entertainment Counsel (AMEC), an international organization bringing together attorneys and executives from studios, networks, talent agencies, guilds, technology companies and other media organizations. That experience allows Peter Law Group to examine AI not simply as a technological development, but in the context of how entertainment is actually created, financed, produced, distributed and monetized.

Digital Replicas, Biometric Identity & AI Litigation

Peter Law Group is involved in litigation addressing some of the emerging legal questions surrounding digital identity and technology.

The firm represents actress Q’orianka Kilcher in federal litigation concerning allegations that her facial likeness and biometric characteristics were used without authorization in connection with the creation of the character Neytiri in the Avatar franchise. The litigation raises developing questions involving digital replication technology, biometric identity, right of publicity, consent, intellectual property and the commercial use of an individual’s likeness. These issues are likely to become increasingly important as artificial intelligence makes it possible to reproduce human appearance, voice, movement and creative expression with unprecedented accuracy.

AI Copyright, Intellectual Property & Training Data

Generative AI has created profound questions concerning the relationship between technological innovation and intellectual property. AI systems may be trained on enormous quantities of text, images, music, film, photographs and other creative material. Courts, legislatures and businesses are now confronting difficult questions about when those uses are permissible and when they may implicate copyright, licensing or other proprietary rights.

Peter Law Group advises clients concerning issues involving:

• AI training data
• Copyright and fair use
• Licensing of creative works for AI development
• Ownership of AI-assisted content
• Unauthorized use of protected material
• AI-generated music, images, video and written content
• Rights of artists, writers, musicians and other creators
• Commercial exploitation of AI-generated content
• Contractual allocation of AI and intellectual-property rights

Our attorneys monitor the rapidly developing case law involving generative AI and intellectual property and help clients understand how traditional copyright principles are being applied to technologies that did not exist when many of those principles were developed.

AI in the Workplace & Algorithmic Employment Decisions

AI is also rapidly changing employment. Employers increasingly use algorithms and automated systems to recruit candidates, screen resumes, evaluate employees, measure productivity, recommend promotions and make workforce decisions. These systems can create efficiency. They can also reproduce or amplify human bias.

Peter Law Group’s substantial employment-law practice gives the firm an important perspective on the intersection between artificial intelligence and workplace rights.

Our attorneys advise and represent clients regarding:

• Algorithmic hiring and applicant screening
• Automated employment decision systems
• AI-assisted performance evaluations
• Workplace surveillance and productivity monitoring
• Potential algorithmic discrimination
• Disparate impact and systemic discrimination
• Disability and accommodation issues involving automated systems
• Privacy and employee data
• AI-related employment policies
• Employee use of generative AI
• AI and reductions in force
• Retaliation and employment decisions influenced by automated tools

California and other jurisdictions are increasingly regulating automated decision-making in employment. Employers, executives and employees should understand not only what these systems can do, but what legal consequences may follow when technology influences decisions affecting someone’s career or livelihood.

AI Governance, Workplace Policies & Risk Management

Businesses are increasingly adopting generative AI tools before fully considering the legal consequences of their use. Employees may enter confidential information into public AI systems. Executives may rely on AI-generated information without adequate human verification. Marketing teams may inadvertently create copyright or publicity-right problems. Human resources departments may deploy automated tools without understanding how those systems reach their conclusions.

Peter Law Group assists organizations in developing practical policies governing responsible AI use, including:

• Internal AI-use policies
• Confidentiality and data-protection safeguards
• Human review and verification requirements
• Employee AI training
• Vendor and AI-platform agreements
• Intellectual-property protections
• Risk assessment and compliance
• Governance and accountability procedures
• Responsible adoption of generative AI

Our approach is not to discourage innovation. It is to help clients use powerful new technologies while understanding and managing the legal risks accompanying them.

AI, Attorney-Client Privilege & Confidentiality

Artificial intelligence also presents important questions for lawyers, businesses and individuals concerning confidentiality. Information entered into an AI platform may be processed, retained or used in ways that differ significantly from traditional communications with lawyers and professional advisers. Peter Law Group has closely examined developing federal decisions concerning AI, attorney-client privilege and work-product protection.

These cases reinforce an increasingly important principle: using AI does not necessarily eliminate confidentiality protections, but lawyers and clients must understand how the technology operates and implement appropriate safeguards when confidential information is involved. The firm advises clients regarding the responsible use of AI in matters involving privileged, proprietary and sensitive information.

AI Regulation & Emerging Technology Law

Artificial intelligence law is developing through an unusual combination of legislation, regulation, litigation, contracts and industry standards. California has been particularly active in regulating areas involving digital replicas, privacy, employment and artificial intelligence. Peter Law Group monitors these developments and helps clients understand how new rules may affect their businesses, careers and creative rights.

We also recognize that many of tomorrow’s most important AI disputes will not fit neatly within a statute labeled “Artificial Intelligence.” They may instead arise under existing laws governing employment discrimination, copyright, privacy, contracts, publicity rights, consumer protection, confidentiality or unfair competition. Understanding those connections is central to our practice.

Why Choose Peter Law Group for AI Legal Matters?

Artificial intelligence disputes rarely involve technology alone. They frequently sit at the intersection of several legal disciplines.

Peter Law Group is particularly positioned to address these issues because our lawyers bring experience across entertainment, employment, intellectual property, litigation and business transactions. The firm’s entertainment experience provides insight into how creative content and intellectual property are developed and commercialized.

Our employment practice provides experience addressing discrimination, workplace decision-making and systemic employment practices. Our litigation practice allows us to address disputes when emerging technologies collide with established legal rights. And our work with creators, executives and businesses gives us a practical understanding of an essential reality: artificial intelligence is not merely a legal issue. It is rapidly becoming part of how modern organizations operate.

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Protecting Human Creativity in an Age of Artificial Intelligence

Peter Law Group believes technological innovation and human creativity do not have to be opposing forces. Artificial intelligence offers remarkable opportunities. But technological progress should not eliminate fundamental principles of consent, attribution, compensation, privacy, fairness and accountability.

As courts and legislatures determine how existing legal principles apply to rapidly evolving technology, Peter Law Group remains committed to helping clients navigate the intersection between innovation and human rights. What is perhaps most distinctive about Peter Law Group’s approach is its independence. Unencumbered by institutional allegiances or the need to advance the interests of large corporate clients, the firm can remain at the epicenter of technological change while asking a more fundamental question: What must we preserve as technology becomes increasingly powerful? For Peter Law Group, the answer begins and ends with the human being. The firm’s emerging AI practice is therefore grounded in a simple principle: innovation should be embraced, but preservation of what is humanity must remain non-negotiable.

Speak With an AI & Emerging Technology Attorney

If you are facing a legal issue involving artificial intelligence, generative AI, digital replicas, algorithmic employment decisions, intellectual property or emerging technology, contact Peter Law Group to discuss your matter.

Contact us today for an initial consultation